Former Chief Brand & Innovation Marketing Officer at Visa
Former Vice President at Disney
Former Vice President at HP
Christopher N. Curtin was most recently the Chief Marketing Innovation and Brand Officer for Visa, one of the world’s largest multinational financial services companies. In his role, Chris was responsible for many of Visa’s high-profile marketing efforts, including those for the Rio 2016 Olympic Games, and the company’s Super Bowl 50, NFL and FIFA sponsorships. As Chief Brand Officer, Chris led the effort behind Visa improving its standing from the 20th most valuable brand in the world to the 5th. Chris oversaw the company’s sponsorship of the first-ever Olympic Refugee team which debuted at the Summer Games in Rio De Janeiro. He is a champion of equal rights, and led Visa’s efforts to ensure that US Soccer Federation supported the men’s and women’s programs equally and evenly.
Christopher joined Visa in 2013 as SVP for Global Innovation Marketing and Chief Digital Officer, a role in which he led the development of global marketing strategies that drove the adoption of Visa’s digital payment products and platforms. He managed a cross-functional team that created Visa’s social and digital strategy and led the rollout of new digital products, as well as the largest alternative payment initiative in company history.
He began his career in 1995 with The Walt Disney Company where he held a number of senior roles, including VP of Corporate Synergy and Special Projects and Special Advisor to the CEO. As VP of Global Media and Technology, he developed new media marketing plans and strategies for parks in Orlando, Anaheim, Paris, Hong Kong and offshore properties operated by Disney Cruise lines. As GM and VP of the Muppets Holding Company, Christopher designed a five-year strategic plan that included revitalizing the merchandise and home video businesses, expanding the franchise internationally, and rolling out entertainment appearances on Good Morning America and Saturday Night Live, which generated a 40 percent surplus in operating income and triple-digit revenue growth.