H.E Vicente Fox
Former President of Mexico
President and CEO Coca-Cola Mexico
Vicente Fox is a businessman and politician who was president of Mexico from 2000 to 2006. As President Fox focused his early efforts on improving trade relations with the U.S., calming civil unrest and reducing corruption, crime and drug trafficking. In 2001, his administration introduced constitutional reforms that strengthened the rights of Mexico’s indigenous peoples. Before his presidency, Fox was a route supervisor for the Mexican unit of the Coca-Cola Company. After a series of promotions, he served as the company’s chief executive in Mexico and then head of its Latin American operations.